Fjällräven Backpacks & Outdoor Equipment – Sustainable, Durable & Functional Gear

As Åke Nordin founded the Fjällräven brand in 1960, his main goal was to have a carefree time in nature and so he designed the first Fjällräven backpacks with aluminum frames for better load distribution. Nature has always been and still is the greatest inspiration for Fjällräven. That is why the Swedish company uses biological, reusable and recycled materials whenever possible and places great emphasis on sustainability, robustness and durability of the equipment. Jackets, pants, tops, caps, backpacks and other equipment for men and women are designed to accompany the wearer on all adventures and become best friends that can always be relied upon.

Fjällräven offers quality clothing and equipment to help you to spend more time in nature - dry and warm. By using durable materials that never go out of fashion, even classics such as the Kånken backpack or Greenland jacket are now an essential part of our everyday lives. Together with the G-1000 material, Fjällräven has thus set real milestones in the outdoor scene. Durability is a valuable asset: Why change something that has proven itself for decades? In addition to the robust, durable materials that are used, the focus on product durability is also evident in the design of the entire range. This is why Fjällräven's outdoor apparel is designed to be timeless and sustainable in order to outlast short trends. The functionality and simplicity, which is characterised by simple design, guarantee the efficiency of the products, their reusability and a long life span.

Fjällräven's love for nature characterises all of its work. In manufacturing, the brand strives for sustainability and environmentally friendly production. For example, recycled and recyclable materials are used or strategies are developed to minimise waste during the production. At every step in the production chain, Fjällräven does its best to minimise its ecological footprint and so provides repair instructions or care tips for each item. This is the only way to extend the durability and ensure that Fjällräven pants, jackets, tops, caps and backpacks will continue to accompany generations to come. Fjällräven takes its responsibility as an outdoor expert seriously and supports renewable energy projects, climate compensation and "Save-the-Arctic-Fox" project.