Rex Bike Care: Eco-friendly Premium Care for your Bike

Rex has established itself over decades as a renowned manufacturer in the field of sports and bicycle care. Having become known for its high-quality ski waxes, the brand later successfully expanded into the bike care market. Rex stands for the combination of traditional know-how and innovative solutions that are convincing in both winter sports and bicycle care. 

Rex was founded in Finland in 1952 and can look back on a long tradition. The company's very first product was the fuel cell for the Olympic torch at the 1952 Olympic Games in Helsinki. The founder, Osmo Harri, combined his technical expertise with his passion for skiing to develop high-quality ski waxes. Finland, a country with a strong winter sports culture and long, snowy winters, offered the ideal conditions to develop ski waxes that meet the requirements of professional athletes. The company remained in family hands over decades and continuously expanded its expertise.

In the beginning, the focus of Rex was clearly on the development of ski waxes. Thanks to the high quality and continuous improvement, the brand quickly established itself as one of the leading brands in cross-country skiing. The products were used in international competitions.

The research and development team at Rex is also passionate about cycling and has therefore used its extensive knowledge of wax and additives to develop chain lubricants. This was the entry into the bike care market when Rex transferred its expertise in wax products to the bicycle industry. The focus was on the development of chain wax, which is a clean alternative to conventional chain oil. Thanks to its experience in the production of water and dirt repellent ski waxes, Rex has been able to develop innovative products for bike care that protect the chain from corrosion while enabling low-friction movement. Among the Rex range are chain waxes and other care products that support cyclists on their everyday rides and on demanding tours.

Rex is a perfect example of a brand that knows how to transfer its traditional knowledge and technical expertise to new areas. What once began as a manufacturer of ski wax has developed into a supplier that also offers high-quality solutions in bike care. The brand Rex has managed to adapt to the demands of the market over the decades while always maintaining its quality and innovative strength. Today, it is an integral part of the bicycle community and is valued for its clean and reliable products.