UDOG Cycling Shoes – Technology Meets Passion

UDOG was founded in 2021 in Veneto, Italy – a region with an impressive cycling culture and a passion for style and fashion. Behind the brand is Alberto Fonte, a lifelong cyclist who previously worked as a brand manager at fi'zi:k and as sales and marketing director at Pinarello and Kask. After over 15 years in the industry and with his experience at iconic brands, Alberto decided to found his own brand that would redefine cycling.

The name UDOG stands for “underdog” – a tribute to all athletes who achieve their goals with dedication and hard work, often against all expectations. This philosophy is reflected in the innovative cycling shoes, which set new standards in both performance and design.

UDOG combines Italian craftsmanship, cutting-edge technologies and a deep understanding of the demands of cycling. The shoes are more than just an accessory – they are an expression of passion and personality. They are aimed at anyone who not only wants to improve their performance but also share their enthusiasm for the sport.

UDOG cycling shoes set new standards in design and functionality. Developed for road cyclists and gravel enthusiasts, they offer maximum efficiency and exceptional comfort – whether you are looking for speed on asphalt or want to experience new adventures off the beaten track.

With innovative technologies such as the Tension Wrap System (TWS), UDOG ensures a perfect fit for the foot. This construction wraps around the midfoot area and guarantees even pressure distribution and stability with every pedal movement. At the same time, the carbon sole supports efficient power transmission and minimizes energy loss.

The breathable KNIT upper made of knitted textile provides ideal ventilation without sacrificing support and durability. This combination of flexibility and durability makes the shoes perfect for both long tours and intense sprints. A lightweight closure system allows for precise and easy adjustment while riding, so you can fully concentrate on your experience.

Whether on or off-road, UDOG shoes are specially designed to meet the demands of discerning cyclists and impress with a unique combination of function, style and durability. They are not just an accessory, but an essential performance tool.

Here is an overview of the outstanding features and their advantages:

• PTS – Pocket Tongue System: Patented closure system with an extra-long tongue and elastic bridge system. This allows you to safely store laces and knots and ensures an aerodynamic look.
• KNIT – knitted upper: A seamless, lightweight and breathable material that ensures optimal comfort and waterproofing. Different knitting patterns provide targeted support and flexibility, while the soft, sock-like material adapts perfectly to any foot shape.
• TWS – Tension Wrap System: Dynamic metatarsal system that wraps the foot from sole to instep. It improves power transfer and ensures comfort with every pedal stroke.
• LAST – UDOG last shape: Designed for a generous toe box and a deep, narrow heel counter to maximize comfort and performance.
• LACES – sustainable laces: Specially developed, flat and stretchy laces made from 100% recycled polyester that provide a secure fit – even during long and intensive rides.
• CIMA OUTSOLE 11.0: Ultra-stiff carbon sole with a stiffness index of 11.0. It features ventilation channel technology and integrated rubber heels for added comfort. Ideal for road cyclists seeking maximum performance.
• TENSIONE OUTSOLE 7.0: Carbon and nylon sole with uniform rigidity that offers excellent power transfer. Sturdy rubber heels ensure durability.
• DISTANZA OUTSOLE: Specifically for gravel and off-road riding. This sole combines a stiff carbon base with a grippy rubber outsole for traction, protection and walking comfort.

UDOG is more than a brand of cycling shoes – it is a promise to nature. With the aim of leaving the world a little better than we found it, UDOG relies on sustainable materials, responsible production and environmentally friendly packaging solutions.

• Recycled materials for sustainable cycling shoes. UDOG Knit technology minimizes waste by knitting the upper directly into the desired shape – with no fabric scraps. The insoles are made from 100% recycled polyester, as are the environmentally friendly laces, which are also PFC-free. This combination not only ensures comfort, but also a small environmental footprint.
• Environmentally friendly packaging. UDOG pays great attention to detail – even when it comes to packaging. All boxes, outer packaging and labels are made from 100% recycled and recyclable material. By minimizing printing on boxes and using QR codes instead of printed instructions, the consumption of resources is further reduced.
• Timeless design for long-lasting shoes. Many cycling shoes use unnecessary plastic and metal parts that make the shoe heavier and age faster. UDOG relies on a minimalist, durable design without superfluous elements. The result is products that remain reliable for years and thus help to conserve resources.
• Tree by tree – climate protection through Tree Nation. UDOG is proud to partner with Tree Nation, an organization that plants trees to combat climate change. For every business action – and every purchase – a tree is planted. So with your new pair of cycling shoes, you not only support your riding enjoyment, but also actively contribute to environmental protection.

UDOG shows that peak performance and environmental awareness can go hand in hand. Each shoe is designed not only for the needs of cyclists, but also for a future in which outdoor adventure and environmental protection are in harmony. With UDOG, you are making a choice that supports both your performance and the planet.

Discover the world of UDOG at BIKE24! Here you will find a wide selection of cycling shoes for road bikes and gravel bikes. Thanks to fast delivery, easy ordering and expert customer service, you will soon be able to wear your new UDOG shoes on your next ride. Let the quality and comfort win you over and start a new cycling experience with BIKE24 and UDOG!